THE Best *insert anything here* EVER!

Just scrolling through my yahoo emails and noticed a trend. Several subject lines began with..."The BEST (salad, sock people, workouts, weight loss pill, pie recipe, organization tools) EVER!" Several more assured me "The ONLY (recipe, workout, personal plan, husband) you will EVER need! *I made up "husband" but you get the idea*The funny thing is, [...]